01
Apps That
Connect People
Apps that help people talk to each other. Not chase engagement metrics. Actual conversation.
Design that works. For people who care.
" When design works properly, it disappears—quietly doing its job without demanding attention.
Not about stripping everything away. It's about being ruthless with what stays. If it doesn't help, it goes.
Before considering how something looks, we ask whether it helps. Does it communicate clearly? Does it respect people's time?
Not through force but through constancy. Everything on the page has to justify being there.
I build apps, brands, and design systems. The kind that actually get used, not just admired.
Apps that help people talk to each other. Not chase engagement metrics. Actual conversation.
Logos and brand systems for companies that know what they're about. No trend-chasing.
Component libraries and design tokens that your team can actually use. Grows with you without becoming a mess.
Sometimes you need someone to help figure out what to build before you build it. That's this.
A few things I've shipped recently.
A conversation app for dads and kids. 700+ questions to make car rides and dinner time less awkward, more connected.
"The app sits quietly, only responding when you tap for a new question. The focus stays where it belongs: on you and the conversation."
A thought-capture app for people who think faster than they can organise. Intelligent auto-categorisation that stays out of your way.
Premium automatic intelligent naming—a design system generator that collects components from pages and organises them systematically.
Designer who thinks like a developer
25 years of design experience. Digital minimalist. Function-first thinker. Father of five. Based on the Sunshine Coast, Queensland.
I've spent over two decades building brands, interfaces, and experiences for everyone from blue-chip corporations to global faith-based organisations. But what sets me apart isn't the client list. It's the philosophy.
I practice what Cal Newport calls "digital minimalism"—being intentional about what stays, ruthless about what goes. This isn't an aesthetic choice. It's a belief that people's time and attention matter.
Because I am one. I know what's possible and what's a pain to build.
Trends fade. Good design endures. Building for the five-year mark, not the five-minute wow.
Limits make better work. Give me constraints and I'll give you something sharper.
I build for the person checking their phone in bad lighting. For the exec presenting to a tough room. For the dev who has to implement this thing. For the founder who just needs it to work.
Less isn't always more. But less junk always is.
Got a project? I'm always up for a chat about work that matters.
I don't take on everything. But if it's interesting, I want to hear about it.